K-Shopping Festa 2024 (Dec.1 – Dec.28)

K-Shopping Festa: Celebrate December with Amazing Discounts and Warmth

The K-Shopping Festa is back this December, bringing an exciting blend of exclusive discounts, sharing campaigns, and vibrant events. Running from December 1 to 28, this nationwide festival is an incredible opportunity to explore exceptional products, support small businesses, and spread joy to those in need during the festive season. Also, if you were looking for the food tour by Seoul subway line 2, click here to see the restaurants nearby the location of the festival.




Whether you’re looking for unbeatable deals or a meaningful way to give back, the K-Shopping Festa has it all. Let’s dive into what makes this year’s celebration unmissable!

k-shopping festa

What is K-Shopping Festa?

The K-Shopping Festa is a grand event organized by the Ministry of SMEs and Startups to promote consumption of small and medium-sized enterprise (SME) products across Korea. This December, the festival will focus on 100 outstanding small business products, selected from the 600 showcased during the May and September events.

Not only can you snag amazing deals, but a portion of the sales proceeds and products will also go to support underprivileged communities. It’s a win-win for everyone, blending festive shopping with a generous spirit.

Exciting Features of the K-Shopping Festa

1. Exclusive Discounts on Top Products

Discover the best of Korea’s small businesses with special discounts on 100 selected products. From unique handmade crafts to everyday essentials, you’ll find something for everyone while supporting local entrepreneurs.

k-shopping festa

2. Weekly Events to Keep the Festive Spirit Alive

Every week of the K-Shopping Festa is packed with fun and meaningful activities:

  • Week 1 (Dec 6–8):
    The festival kicks off at Hongdae Walking Street, Seoul’s cultural hotspot, with a grand opening event. Expect over 30 booths featuring warm food, K-beauty products, and youth merchant zones. Enjoy live performances, photo zones, and giveaways while exploring unique items from strong small business brands.
  • Week 2 (Dec 13–15):
    Head to Mokdong Happy Department Store for live cooking shows by celebrity chefs, fashion shows, and a charity bazaar. Proceeds from the bazaar will be donated to local communities, spreading warmth during the holiday season.
  • Weeks 3–5:
    The festival wraps up with the Donghaeng Awards, where the top-performing products and businesses will be recognized. It’s a great opportunity for networking and learning success strategies in the small business ecosystem.




Bringing Warmth to Local Communities

The K-Shopping Festa isn’t just about shopping—it’s also about giving back. Various events aim to support local economies and communities, such as:

  • Special Sales Events:
    • Daegu Christmas Fair (Dec 6–8)
    • Gunsan Winter Sharing Festival (Dec 2–28)
  • Regional Market Events:
    • The Sodam Market at COEX (Dec 19–22), in collaboration with the K-Handmade Fair.
    • Neighborhood-specific promotions across 11 local market hubs tailored to their unique characteristics.
  • Public and Private Contributions:
    Organizations like the Korea Women Entrepreneurs Association and 36 other entities are participating in meaningful social contribution activities, including donations to single mothers and single-parent families.
  • For more derails : k-shoppingfesta.org/en

Exclusive Discounts and Benefits for Shoppers

K-Shopping Festa offers an array of discounts and benefits:

  1. Card Benefits:
    Get discounts at over 8,000 Good Price Stores and 1,300 Centennial Stores nationwide. New partnerships, such as Lotte Card’s 10% discount, add even more savings.
  2. Online and Offline Promotions:
    • Online Channels: Over 190 platforms, including Coupang and 11st Street, are offering discount coupons (up to 50%), flash sales, and special promotions.
    • Offline Sales: Public Home Shopping and Mokdong Happy Department Store will host exclusive winter product sales with discounts ranging from 50–80%.
  3. Live Commerce and O2O Deals:
    Regional Sodam Squares and platforms like Yogiyo are offering live shopping events and discount coupons.

k-shopping festa

Fun Ways to Get Involved

The K-Shopping Festa is all about participation and fun! Here are some ways to join the celebration:

  • SNS Challenges: Participate in the Donghaeng Breathing Life photo challenge by snapping a picture with festive balloon installations.
  • Interactive Games: Play mobile ranking games and win exciting prizes.
  • Delivery App Events: Support local businesses with public delivery app promotions and earn rewards.

Why You Shouldn’t Miss K-Shopping Festa

The K-Shopping Festa is more than just a shopping event—it’s a movement to promote local businesses, give back to communities, and celebrate the festive season with purpose. From unique discounts to heartwarming campaigns, it’s the perfect way to embrace the holiday spirit while supporting Korea’s vibrant small business landscape.




So mark your calendars and join the K-Shopping Festa this December! Whether you shop online or attend the events in person, there’s something for everyone to enjoy.

Stay tuned for updates and follow the hashtag #KShoppingFesta to share your experience. Happy shopping and happy holidays!

Hello, Annyeonghaseyo! Welcome to Korea and have a great trip!
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