Beauty Play, a Korean beauty experience space, first opened in Myeongdong in October 2021.
Then, thanks to its huge popularity, Beauty Play has opened a second branch in Hongdae in February, 2024.
The news of the opening drew attention from over 1 million Korean beauty enthusiasts around the world on YouTube and TikTok. The new Hongdae branch of Beauty Play is located across the street from KT&G Sangsangmadang, a popular place for Millennials and Gen Z.
Location : 16 Jandari-ro, Mapo-gu, Seoul (서울특별시 마포구 잔다리로 16 )
Operating hours : 10:00-19:00 (Beauty experience 10:00-18:00), closed on Sunday
Instagram: @beautyplay.global
Homepage: Beautyplay.kr
The second and third floors feature pop-up stores displaying cosmetic products from a range of beauty brands, as well as experience spaces to try on these products. You can find the latest cosmetic products there.
If you want to try some products to makeup like Koreans, experience programs are also available. The program includes getting a skin test or make-up done by a professional make-up artist! What is more, short personal Korean skin care advise using a machine to learn one’s skin type or personal color, or getting product recommendations. Follow step by step to personalize Korean beauty!
Ask for product recommendation based on your skin type or skincare concerns. Beauty Play also frequently hosts beauty seminars and one-day classes, which are announced online via its official website. International tourists can apply for a full makeup service with an advance reservation free of charge.
To fully enjoy the Korean beauty, there are reservation pages for full makeup service for foreigners. Koreans cannot make a reservation because of the foreign program. Please confirm that the program is for the purpose of promoting Korean small business brand and will be uploaded to SNS after taking a photo video when making a reservation for the experience. (Before/After/Makeup Course/Interview) (Beauty play, artist, brand TikTok Instagram, etc.)
The full makeup reservation page opens approximately a month ahead. Please be informed that the application of the URL of two branches, Myeongdong and Hondae, are different.
Then, you might want to purchase products. But it seems difficult to carrying all products with you during your Seoul trip. Try buying on-line! : Global.oliveyoung.com
It’s the most well-known Korean beauty conglomerate Olive Young’s on line page.
Shipping countries : They are unable to ship to countries that are not on the shipping list. *Due to COVID-19 and other issues, the delivery services for some countries are temporarily suspended.
(example: CHINA, RUSSIAN FEDERATION, UKRAINE) *The Country / Region can be removed or may change at any time upon the courier’s circumstances.
1. Shipping Company: DHL
AUSTRALIA (Oceania), BOLIVIA, GUAM, ICELAND, ISRAEL, MACAU, NEW ZEALAND, OMAN, PHILIPPINES, PUERTO RICO, U.S.A, UNITED KINGDOM, VENEZUELA
2. Shipping Company: QXPRESS
HONG KONG, JAPAN, SINGAPORE
*Packages may transfer to EMS EXPRESS upon the courier’s circumstances
3. Shipping Company: EMS
AUSTRIA (Europe), BELGIUM, BULGARIA, CANADA, CHILE, CYPRUS, CZECH REPUBLIC, DENMARK, FINLAND, FRANCE, GERMANY, GREECE, HUNGARY, INDONESIA, IRELAND, KAZAKHSTAN, LUXEMBOURG, MALAYSIA, MEXICO, MONGOLIA, NETHERLANDS, NORWAY, POLAND, PORTUGAL, QATAR, ROMANIA, SLOVENIA, SRI LANKA, SWEDEN, SWITZERLAND, TAIWAN Region, TANZANIA, THAILAND, UNITED ARAB EMIRATES, VIETNAM
Try your own Korean Beauty in your own country!
